Environmental Claims in the EU: Understanding the Environment of Green Marketing

Consumers today are becoming more and more concerned about how their decisions may affect the environment. In order to demonstrate their dedication to sustainability and environmental responsibility, firms are including environmental claims in their marketing campaigns. Phrases such as “green”, “eco”, “sustainable”, “eco-friendly” and many more appear as firms marketing strategies. While promoting eco-friendly goods […]
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Understanding Scope 1, Scope 2, and Scope 3 Carbon Emissions

Greenhouse gas (GHG) emissions are a key contributor to global climate change. Many organizations are now taking steps to measure and reduce their carbon footprint in order to reduce their impact on the environment. To do this effectively, it’s important to understand the different types of GHG emissions, which are often categorized into three different…
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Corporate Carbon Footprint: Why Measuring and Reducing It Matters

With the growing awareness of climate change and its impact on the planet, more and more companies are taking steps to reduce their carbon footprint. A company’s carbon footprint is the amount of greenhouse gases that are emitted into the atmosphere as a result of its activities, including manufacturing, transportation, and energy consumption. Measuring and […]
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GHG Protocols: A Guide to Measuring and Reporting Greenhouse Gas Emissions

As the world becomes more aware of the impact of greenhouse gas emissions on the environment, more and more companies are taking steps to measure and reduce their carbon footprint. The Greenhouse Gas Protocol (GHG Protocol) is the most widely used tool for measuring and reporting greenhouse gas emissions. In this post, we’ll take a […]
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